Your product is not that important

The idiot that almost killed me

Today a van driver almost ran me over. (That’s him above). The details aren’t important, other than he was driving like a maniac in a business car park. It was a quick reminder that we can lose our lives in a flash.

An hour later when I started breathing again, it reminded me that a successful business is more than just the product. The product is probably the least important part. It’s about the systems used to build and distribute the product, the communications used to sell it, the legals used to protect it, and of course the cash flow.

Today’s experience reminded me I need to concentrate less on the product, and more on developing a system that allows me to be killed by an idiot in a blue van and the business keeps running fine without me.

2 Responses to “Your product is not that important”

  1. Sarah O'Farrell says:

    So true! Thanks for this perspective, Glad you’re ok.

  2. Thankfully I’m fine. But I have spent the last hour writing a quick contingency plan.

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